Introduction Free Keyword Search Tool
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Free Keyword Search Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to observe how outcomes differed between every one of my competitors. Were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I got exactly the same level of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu targets monthly cost, which may or may not be important to your small business. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Free Keyword Search Tool
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating the overall amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just 2 of the websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Free Keyword Search Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the keyword you have researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same way as a key word search: You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and this website’s monthly ad budget that can be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start ongoing monitoring that keyword position changes and reports back with weekly domain positions. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run either a one time report or a report.
That sort of analysis that is competitive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help ways to acquire an SEO advantage. Free Keyword Search Tool
Together with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view on-page behavior traffic, and segments.
Keyword Advertisement History
You will be shown by Advertisement History, via colour coded bars, how often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent then it’s possible to look to apply that ad copy technique to some niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Keyword history of a domainname.
This tool is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can filter by CPC, look volume, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Free Keyword Search Tool
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword collection , domain name, backlink, and comparison search results along with data export. The performance you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing because our initial review, which makes it attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their own Keyword Smart Search described above but the amount of information which They give (in a straightforward fashion) in the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Free Keyword Search Tool