Intro Free Keyword Spy
SpyFu is one of the feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Free Keyword Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to see how outcomes differed between each of my competitors. The five key words I used were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for one keyword revealing how SpyFu will the most granular deep-dive investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the key word results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Free Keyword Spy
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a span of a couple years showing that the general number of key words being bid on by all three websites. You can also rollover the chart to see keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the natural tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Free Keyword Spy
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a search: You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that may subsequently be exported into your CRM or lead management system of this site. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates from the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and greatest case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start continuing monitoring that reports back together with weekly domain positions and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the choice to run either a one-off report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which showed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways for one to gain an SEO advantage. Free Keyword Spy
With the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see on-page behavior , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser consistent then it’s possible to look to employ that ad copy technique to a niche market of that keyword. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume as you can see, and you might exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a search tool. Free Keyword Spy
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of key word, keyword collection , domain, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing since our initial inspection, making it all the more attractive to SMBs.
I find that their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search explained above but the number of data which They give (in a simple fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Free Keyword Spy