Introduction Free Keyword Spy Tool
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices along with their very own research tool. Free Keyword Spy Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between each of my opponents. The five key words that I used were pcmag advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for a single keyword showing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
In the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu targets cost, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Free Keyword Spy Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also find a chart which goes back over a span of a few years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just 2 of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look in if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Keyword Spy Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you have researched and booted yourself, or top keyword class tips from SpyFu. On the top right of the desk you can then add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way as a key word search: You enter a place, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site advertising budget that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run either a report or a recurring report.
That sort of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for you to gain an SEO edge on the competition. Free Keyword Spy Tool
With the SEO performance of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can view on-page behavior traffic, and segments.
Keyword Ad History
Advertisement History will show you, via colour bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser persistent then you can look to apply that ad copy technique to a market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, search volume, as you can see, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a research tool. Free Keyword Spy Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All plans come with an unlimited number of comparison search results , key word group, backlink, and domain name along with unlimited data export. The functionality you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has actually slashed on its pricing since our original inspection, which makes it even more attractive to SMBs.
I find their tools helpful for search. I don’t use Their Keyword Smart Search much as explained above but the amount of data which They give (in a simple fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Free Keyword Spy Tool