Introduction Free Keywords
SpyFu is one of the feature rich tools, but likely has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their own search tool. Free Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between every one of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competitor sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for a single keyword question, revealing how SpyFu will arguably the most granular investigation into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Free Keywords
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a span of a couple years demonstrating that the general number of key words being bid on by all 3 websites. You may also rollover the graph to see key words specific to only two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab however, the options are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Free Keywords
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can then add selected keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the same way as a keyword search: You enter industries and keywords, a place, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that website’s monthly advertising budget and contact information that is accessible that may subsequently be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates in the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and start continuing monitoring that keyword position changes and reports back with domain rankings. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five opponents’ URLs, and then was given the choice to run a report or a report.
That sort of analysis that is aggressive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways for one to acquire an SEO advantage on the competition. Free Keywords
With the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view on-page behavior , time-of-day visitors, and sections.
Keyword Ad History
You will be shown by Ad Background, through colour bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some niche market of the keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a particular domain.
This instrument is useful in looking Your opponents (or bigger players in your market ) and which ones that they attempted and abandoned (which could be ones that you prevent out of the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume as you can see, and you can also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a keyword search tool. Free Keywords
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an unlimited number of keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed its pricing.
I find that their tools pretty useful for search that is competitive. I don’t use Their own Keyword Smart Search much as explained above but the number of information that They give (in a straightforward fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Free Keywords