Introduction Free Online Competitor Analysis Tools
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Free Online Competitor Analysis Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe outcomes differed between each of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competition websites.
After running searches on my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one keyword revealing how SpyFu does the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got exactly the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which may or may not be important to your business. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Free Online Competitor Analysis Tools
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a few years demonstrating the general number of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to only 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I am on the advertisements tab but the choices are similar when you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Free Online Competitor Analysis Tools
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add selected key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way You enter a location, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or lead management system of this site. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that keyword ranking changes and reports back together with domain rankings. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring monthly report.
That Type of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that will help ways to acquire an SEO advantage. Free Online Competitor Analysis Tools
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement Background will show you, through coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some niche market of the keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a particular domain.
This tool is useful in Taking a Look Your competitors (or larger players in your market ) and which ones they attempted and left (which may be ones for you to prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, look volume, and you might also exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Free Online Competitor Analysis Tools
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of key word group , domain name, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools pretty useful for research. I do not use Their Keyword Smart Search as described above but the amount of information which They give (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Free Online Competitor Analysis Tools