Introduction Free Ppc Competitor Analysis Tool
SpyFu is one of the more feature rich tools, but likely has the Attractive interface out there. SpyFu provides SEO and PPC spy tool choices alongside their own research tool. Free Ppc Competitor Analysis Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Keywords to observe how results differed between each of my competitors. The five keywords I used were IT consultant , digital advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
After running searches in my five evaluation terms, I found that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu will arguably the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Free Ppc Competitor Analysis Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also find a chart which goes back over a period of a few years demonstrating the overall number of key words being bid on by all three websites. You may also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of this chart. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable when you click on the natural tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Free Ppc Competitor Analysis Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add selected key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter keywords and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with this site advertising budget and contact information that is accessible that can be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start tracking that keyword position changes and reports back together with domain positions. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a report.
This Type of aggressive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge. Free Ppc Competitor Analysis Tool
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of sites. Through this stage, you can see on-page behavior traffic, and segments.
Keyword Ad History
Ad History will show you, through colour coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser consistent you can look to apply that ad copy technique to some niche market of the keyword that is bigger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter from CPC, look volume as you can see, and you can also exclude key words.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Free Ppc Competitor Analysis Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an infinite number of key word, keyword group name, domain name, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for study that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing.
I find their tools useful for research that is aggressive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is quite A nice combination. SpyFu makes its way Every project. Free Ppc Competitor Analysis Tool