Intro Free Research Tools
SpyFu is one of the more feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . Free Research Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I started from the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my competitors. The five keywords that I used were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word showing SpyFu will the most granular research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu targets monthly cost, which may or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Free Research Tools
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you may also find a chart which goes over a period of a few years demonstrating the overall number of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only 2 of the sites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Free Research Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts the same way You enter a place, keywords and industries, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly advertising budget and contact information that is accessible that can subsequently be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in countless industries. The templates can be downloaded by users from the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing tracking that keyword ranking changes and reports back with weekly domain rankings. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run a one-off report or a report.
That Type of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature that will help ways for you to acquire an SEO advantage on your competitors. Free Research Tools
With the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, through colour bars often the Keyword appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of this key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to some market of that larger keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the History of a specific domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or bigger players on your market ) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a research tool. Free Research Tools
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans have an infinite number of backlink , key word, keyword collection, domain, and comparison search results combined with unlimited data export. The performance that you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed on its pricing.
I find their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search explained above but the number of data that They give (in a straightforward fashion) in the price points that they provide is very A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Free Research Tools