Introduction Free Sem Tools
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices . Free Sem Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to observe how outcomes differed between every one of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is just for one key word revealing how SpyFu does the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally provide a much more detailed breakdown in this regard. SpyFu focuses on monthly cost, which may or might not be significant to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Free Sem Tools
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you may also find a graph which goes over a span of a couple years showing the overall number of key words being bid on by all 3 sites. You can also rollover the chart to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the natural tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Sem Tools
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the exact same way as a search: You enter businesses and key words, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You begin monitoring that keyword position changes and reports back with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument immediately built an interactive information visualization that showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO advantage. Free Sem Tools
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement History will show you, through color coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to a market of that keyword that is larger. If I had been advertising for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Free Sem Tools
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of key word, keyword group , domain name, backlink, and comparison search results along with data export. The performance you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing.
I find that their tools useful for search. I don’t use Their own Keyword Smart Search as explained above but the number of information which They provide (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Each project. Free Sem Tools