Background Free Seo Analysis Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options . Free Seo Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. The five keywords that I used were online shopping , electronic advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That is only for one key word query, showing SpyFu does arguably the most granular deep-dive research into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a more detailed breakdown in this regard. SpyFu targets monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Free Seo Analysis Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years demonstrating the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to just two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab however, the options are similar when you click the natural tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Seo Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the desk you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner as a search: You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that website’s monthly ad budget that can subsequently be exported into your CRM or direct management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword . Users may download the templates from the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing monitoring that keyword ranking changes and reports back together with domain rankings and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
This Type of aggressive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to acquire an SEO edge. Free Seo Analysis Tool
Together with the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Advertisement History will show you, via coded bars often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to employ that ad copy technique to some niche market of that keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a domain.
This instrument is useful in looking Your competitors (or bigger players in your niche) and which ones they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter look volume, by CPC as you can see, and you might also exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Free Seo Analysis Tool
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs come with an unlimited number of key word collection name, domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for study that is keyword that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed on its pricing.
I find their tools helpful for research. I do not use Their Keyword Smart Search that They provide (in a straightforward fashion) in the price points they provide is very A nice combination. SpyFu makes its way Every project. Free Seo Analysis Tool