Intro Free Social Media Competitor Analysis Tools
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own keyword search tool. Free Social Media Competitor Analysis Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between every one of my competitors. The five key words I used were digital marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
After conducting searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword revealing how SpyFu will the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or may not be significant to your business. Results like the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Free Social Media Competitor Analysis Tools
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating the general amount of keywords being bid on by all three sites. You can also rollover the graph to see key words specific to just two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are similar when you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Social Media Competitor Analysis Tools
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and contact information that is accessible that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords youbegin continuing monitoring that reports back with weekly domain positions and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
This sort of aggressive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help unearth ways for one to gain an SEO edge. Free Social Media Competitor Analysis Tools
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can see sections traffic, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, through color coded bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. Normally, if you see a key word being advertised on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some market of that keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in looking Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which could be ones that you avoid from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Free Social Media Competitor Analysis Tools
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of domain, key word, keyword collection, backlink, and comparison search results along with data export. The performance you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed on its pricing since our review, which makes it attractive to SMBs.
I find their tools helpful for search. I don’t use Their own Keyword Smart Search much as explained above but the number of information that They provide (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way into my toolbox on just about Each project. Free Social Media Competitor Analysis Tools