Intro Free Web Traffic Analysis Tools
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Free Web Traffic Analysis Tools
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing mostly on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for one keyword query, revealing how SpyFu does the most granular research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Free Web Traffic Analysis Tools
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you may also see a graph which goes over a span of a few years showing that the overall amount of keywords being bid on by all 3 sites. You may also rollover the chart to see keywords specific to only two of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click the organic tab (on the upper box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check in if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Web Traffic Analysis Tools
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same manner as a key word search: You enter a place, businesses and keywords, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site advertising budget and available contact information that may then be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword . Users can download the templates in the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin monitoring that keyword position changes and reports back together with domain rankings. Utilizing the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a recurring monthly report.
That Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps unearth ways to gain an SEO edge on the competition. Free Web Traffic Analysis Tools
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of different sites. Through this stage, you can see sections traffic, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, via coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the ad history of this keyword”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is good persistent then it’s possible to look to apply that advertisement copy technique to a niche market of the bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a research tool. Free Web Traffic Analysis Tools
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of backlink name, keyword, keyword collection, domain, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed on its pricing.
I find that their tools helpful for search. I do not use Their own Keyword Smart Search described above but the amount of data which They provide (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every project. Free Web Traffic Analysis Tools