Background Free Website Keyword Checker
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their own keyword research tool. Free Website Keyword Checker
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe how outcomes differed between every one of my opponents. The five keywords that I used were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the key word results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or might not be significant to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Free Website Keyword Checker
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For the PPC version you may also see a chart which goes over a span of a couple years demonstrating the overall amount of key words being bid on by all three sites. You may also rollover the chart to see keywords specific to only two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab but the choices are comparable when you click the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Free Website Keyword Checker
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the same manner You enter key words and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site advertising budget and contact information that may be exported to direct management system or your CRM. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start ongoing tracking that keyword ranking changes and reports back together with domain rankings. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive information visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that will help ways for one to gain an SEO advantage on the competition. Free Website Keyword Checker
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view on-page behavior visitors, and sections.
Keyword Advertisement History
Advertisement Background will show you, through colour coded bars often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being promoted on by a fantastic PPC advertiser consistent you can look to employ that ad copy technique to a market of the keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your niche) and which ones they tried and left (which could be ones that you avoid from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you might exclude key words.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Free Website Keyword Checker
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of backlink name, keyword, keyword group, domain, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed on its pricing because our original inspection, which makes it all the more attractive to SMBs.
I find their tools pretty useful for search that is competitive. I don’t use Their own Keyword Smart Search which They provide (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every undertaking. Free Website Keyword Checker