SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their very own keyword search tool. Fuspy
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how results differed between each of my opponents. Were pcmag, electronic advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing SpyFu does arguably the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Fuspy
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For your PPC version you may also find a chart which goes back over a period of a couple years demonstrating the overall number of keywords being bid on by all three websites. You can also rollover the chart to see key words specific to just two of the websites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your own use. As you can see I am on the ads tab however, the choices are comparable once you click on the natural tab (on the upper box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Fuspy
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that may be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step further with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users can download the templates in the SpyFu website and upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords youbegin ongoing tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, then was given the choice to run either a one time report or a recurring report.
That Type of analysis that is competitive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to acquire an SEO advantage on the competition. Fuspy
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of different sites. Through this platform, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad Background, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is good consistent then it’s possible to look to employ that advertisement copy technique to a market of the keyword that is bigger. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones they attempted and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter search volume, by CPC as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Fuspy
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an unlimited number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results combined with data export. The functionality you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has really slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools pretty useful for research. I do not use Their own Keyword Smart Search as explained above but the number of data which They give (in a straightforward fashion) at the price points that they provide is very A combination that is wonderful. SpyFu makes its way Every undertaking. Fuspy