Intro Get Competitor Keywords
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options alongside their own search tool. Get Competitor Keywords
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe outcomes differed between every one of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
After conducting searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword revealing SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the same degree of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets monthly price, which may or might not be significant to your business. Results such as the Advertiser History graph, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Get Competitor Keywords
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For the PPC version you may also find a chart which goes over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 websites. You can also rollover the graph to find key words specific to only two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the options are similar when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Get Competitor Keywords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way You enter key words and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with that site ad budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. Users can download the templates in the SpyFu site and upload into a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that keyword position changes and reports back together with domain positions. Using the webpage, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, then was given the option to run a one-off report or a report.
That sort of analysis that is competitive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways for you to acquire an SEO edge on your competitors. Get Competitor Keywords
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this stage, you can see on-page behavior visitors, and segments.
Keyword Ad History
You will be shown by keyword Ad History, via color coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser persistent you can look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you prevent out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you might exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Get Competitor Keywords
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All plans have an infinite number of domain, key word, keyword collection, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for keyword research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing because our review, making it all the more attractive to SMBs.
I find their tools helpful for research that is competitive. I do not use Their own Keyword Smart Search explained above but the amount of data which They give (in a straightforward fashion) in the price points they provide is quite A wonderful combination. SpyFu makes its way Every project. Get Competitor Keywords