Background Get Related Keywords
SpyFu is among the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Get Related Keywords
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how results differed between every one of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that, after running searches on my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing how SpyFu will the most granular research into key word data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the same level of price breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price per day, daily investigation volume, difficulty score, and much more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu targets price, which might or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Get Related Keywords
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you may also see a graph which goes over a period of a couple years demonstrating the overall amount of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of the websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the options are similar once you click the natural tab (on the upper box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Get Related Keywords
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts exactly the same way as a key word search: You enter businesses and key words, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site’s monthly ad budget and contact information that may then be exported to lead management system or your CRM. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start tracking that reports back together with weekly domain rankings and keyword position changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, then was given the option to run a report or a monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage. Get Related Keywords
Along with the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see sections visitors, and search-engine behaviour.
Keyword Advertisement History
Advertisement History will show you, through coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of the key word”, plain and simple. If you find a key word being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to some market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, look volume, as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search instrument versus a research tool. Get Related Keywords
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an unlimited number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain name along with data export. The functionality that you receive with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find that their tools pretty useful for research. I don’t use Their Keyword Smart Search as explained above but the amount of information which They give (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each project. Get Related Keywords