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SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options . Get Spyfu For Free
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe results differed between every one of my opponents. The five key words that I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword revealing SpyFu will the most granular deep-dive research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I received the exact same degree of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Guru equally provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Get Spyfu For Free
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you can also see a chart which goes over a span of a few years showing that the general amount of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to just two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click the natural tab (on the top box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Get Spyfu For Free
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of this table are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of the table you can then add chosen key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter industries and key words, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and that site advertising budget that may be exported to your CRM or lead management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of businesses. Users can download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin monitoring that reports back together with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the option to run a report or a recurring monthly report.
This Type of analysis that is aggressive is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which helps ways to gain an SEO edge on your competitors. Get Spyfu For Free
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see sections visitors, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that advertisement copy technique to a market of the bigger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a particular domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you avoid out of the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter look volume, by CPC as you can see, and you might also exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research tool versus a research tool. Get Spyfu For Free
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an infinite number of keyword collection domain name, backlink, and comparison search results combined with data export. The performance that you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for research that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed its pricing.
I find their tools useful for search that is competitive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Each project. Get Spyfu For Free