Background Good Keyword Tool
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Good Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between each of my opponents. The five keywords that I used were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
After running searches I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for one keyword question, revealing SpyFu does the most granular research into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Good Keyword Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years showing that the overall number of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It is going to also show you that the PPC budgets of the websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the organic tab (on the top box, the organic one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Good Keyword Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can then add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a keyword search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and this site advertising budget that may be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin tracking that keyword ranking changes and reports back with weekly domain rankings. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
This sort of analysis is just another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive data visualization which revealed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for one to gain an SEO advantage on the competition. Good Keyword Tool
Along with the SEO performance of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad Background, via color coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a PPC advertiser that is good consistent you can look to apply that advertisement copy technique to a niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players in your market ) and which ones they tried and left (which may be ones for you to avoid from the gate). All this assumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter search volume, by CPC as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a search instrument versus a search tool. Good Keyword Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of competitor/domain comparison search results name, keyword collection, backlink, and domain combined with data export. The performance you receive with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more appealing for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing since our initial review, making it even more attractive to SMBs.
I find that their tools pretty helpful for aggressive research. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way Every undertaking. Good Keyword Tool