Intro Google Adwords Bidding On Competitor Keywords
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options alongside their own research tool. Google Adwords Bidding On Competitor Keywords
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my competitors. The five keywords I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for a single key word revealing SpyFu does arguably the most granular investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I got exactly the same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu targets cost, which might or may not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Google Adwords Bidding On Competitor Keywords
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a few years showing that the overall amount of keywords being bid on by all 3 websites. You may also rollover the chart to find keywords specific to just 2 of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the choices are comparable once you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Adwords Bidding On Competitor Keywords
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can subsequently add chosen key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the same way You enter key words and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and contact information that is accessible that may then be exported into your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You start continuing monitoring that reports back with domain rankings and keyword position changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the option to run either a report or a monthly report.
That sort of analysis that is competitive is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways to gain an SEO advantage. Google Adwords Bidding On Competitor Keywords
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Advertisement Background will show you, via color bars, how often the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported into excel). It shows a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser persistent you can look to employ that advertisement copy technique to some market of the keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a particular domain.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones that they attempted and left (which could be ones that you prevent from the gate). All of this presumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter by CPC, search volume, as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Google Adwords Bidding On Competitor Keywords
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an infinite number of backlink name, keyword group, domain, and comparison search results along with data export. The performance you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed its pricing.
I find their tools useful for aggressive search. I do not use Their Keyword Smart Search described above but the amount of information that They give (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Each undertaking. Google Adwords Bidding On Competitor Keywords