Introduction Google Adwords Checker
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options alongside their keyword search tool. Google Adwords Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used the same set of five Keywords to see how results differed between every one of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one key word revealing SpyFu does the most granular deep-dive research into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Adwords Checker
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For your PPC version you can also find a chart which goes back over a span of a few years demonstrating that the general amount of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to just two of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can see and download those keywords for your own use. As you can see I am on the ads tab but the choices are similar when you click on the organic tab (on the top box, the natural one on the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you an notion of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Adwords Checker
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way You enter industries and key words, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with that website’s monthly advertising budget and contact information that may then be exported into lead management system or your CRM. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in countless industries. Users may download the templates from the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin tracking that keyword position changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run either a one-off report or a monthly report.
This sort of analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for one to acquire an SEO edge on the competition. Google Adwords Checker
With the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement Background, through coded bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is good persistent then it’s possible to look to employ that advertisement copy technique to some market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones that they attempted and left (which may be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Google Adwords Checker
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of domain name, keyword collection, backlink, and competitor/domain comparison search results along with boundless data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the boundless search volumes make the tool even more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the company has slashed its pricing because our review, which makes it attractive to SMBs.
I find their tools pretty useful for research. I don’t use Their Keyword Smart Search explained above but the number of information which They give (in a straightforward fashion) at the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Google Adwords Checker