Introduction Google Adwords Competitor Analysis
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Google Adwords Competitor Analysis
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. The five key words I used were IT consultant marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches on my five test terms, I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word query, revealing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Google Adwords Competitor Analysis
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For the PPC version you can also see a chart which goes back over a period of a few years showing the general number of key words being bid on by all three websites. You can also rollover the chart to find key words specific to only 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords Competitor Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This basically acts the same way You enter a location, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site’s monthly ad budget and accessible contact information that may be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You start continuing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring monthly report.
That Type of analysis that is competitive is another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization that showed where PCMag key words overlapped with our competitors. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways for one to gain an SEO edge on your competitors. Google Adwords Competitor Analysis
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can see time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad History, through coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser consistent then you can look to apply that ad copy technique to some niche market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it shows the Keyword history of a domain.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to avoid out of the gate). All this presumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter from CPC, search volume, and you can exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Google Adwords Competitor Analysis
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of backlink , key word collection, domain, and comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has really slashed its pricing.
I find their tools useful for search. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points they give is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Google Adwords Competitor Analysis