Background Google Adwords Keyword Planner
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own search tool. Google Adwords Keyword Planner
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to see how results differed between each of my competitors. The five keywords that I used were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that, after running searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single keyword question, revealing how SpyFu does arguably the most granular investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Google Adwords Keyword Planner
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a couple years showing the overall number of keywords being bid on by all three sites. You can also rollover the graph to see key words specific to only two of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords Keyword Planner
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter key words and businesses, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and contact information that may be exported to your CRM or direct management system of that site. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups in hundreds of industries. Users can download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start tracking that keyword position changes and reports back with domain rankings. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the option to run a one time report or a report.
That sort of analysis that is competitive is just another area where SpyFu stands outside, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which helps unearth ways to gain an SEO advantage on the competition. Google Adwords Keyword Planner
Together with the SEO functionality of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can see segments, time-of-day visitors, and behavior.
Keyword Advertisement History
You will be shown by Ad History, via coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and reveals that a year’s worth of data.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to a market of that bigger keyword. If I were advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History Keyword history of a domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones they attempted and abandoned (which could be ones that you avoid from the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter from CPC, look volume, as you can see, and you might exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a keyword research tool. Google Adwords Keyword Planner
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of backlink name, key word, keyword group, domain, and comparison search results along with data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing since our original review, which makes it attractive to SMBs.
I find their tools pretty helpful for competitive search. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Every undertaking. Google Adwords Keyword Planner