Background Google Adwords Keyword Research Tool
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their own keyword research tool. Google Adwords Keyword Research Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began from the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe how outcomes differed between each of my opponents. Were pcmag, digital marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to find associated search results and vulnerable competitor websites.
I discovered that, after running searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word query, showing SpyFu does arguably the most granular research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Google Adwords Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you may also see a chart which goes back over a span of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, to the right of this graph. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar when you click on the natural tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords Keyword Research Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the table you can then add chosen key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that may be exported to your CRM or lead management system of this site. I’d like to view SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization product that I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start ongoing tracking that reports back together with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, and then was given the option to run either a one time report or a monthly report.
This Type of aggressive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization that revealed where PCMag’s top key words overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that will help unearth ways for one to gain an SEO edge. Google Adwords Keyword Research Tool
Together with the SEO functionality of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It reveals a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a PPC advertiser that is fantastic persistent you can look to apply that ad copy technique to a market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you might exclude keywords.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword search tool. Google Adwords Keyword Research Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an infinite number of comparison search results name, key word, keyword group, backlink, and domain name combined with boundless data export. The functionality you receive with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc research.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has really slashed its pricing.
I find that their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search described above but the amount of data which They give (in a simple fashion) in the price points they provide is quite A nice combination. SpyFu makes its way Each project. Google Adwords Keyword Research Tool