Background Google Adwords Keyword Tool
SpyFu is among the more feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices . Google Adwords Keyword Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between each of my opponents. The five keywords that I used were online shopping , digital advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition sites.
I found that after conducting searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word showing SpyFu does the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu targets monthly price, which may or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Google Adwords Keyword Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you may also find a chart which goes back over a span of a couple years showing the overall number of key words being bid on by all three sites. You may also rollover the graph to see key words specific to just 2 of those websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable once you click on the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Adwords Keyword Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of the table you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the exact same manner as a search: You enter keywords and industries, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and this site ad budget that can subsequently be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that is the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin monitoring that reports back with domain positions and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of competitive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to acquire an SEO edge. Google Adwords Keyword Tool
Together with the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, via coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that advertisement copy technique to a niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or bigger players in your market ) and which ones that they tried and left (which could be ones for you to avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter from CPC, search volume, as you can see, and you can exclude keywords.
For me, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Google Adwords Keyword Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of keyword, keyword collection domain name, backlink, and comparison search results along with boundless data export. The functionality you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed on its pricing.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Google Adwords Keyword Tool