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SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options along with their very own search tool. Google Adwords Live Chat
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see how outcomes differed between every one of my opponents. The five keywords that I used were IT consultant advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single key word query, revealing how SpyFu will the most granular deep-dive investigation into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the exact same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Google Adwords Live Chat
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a few years showing that the general number of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, towards the right of the chart. It is possible to see and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click the natural tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords Live Chat
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group tips from SpyFu. On the top right of the table you can subsequently add selected keywords for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way as a search: You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with this site’s monthly advertising budget and accessible contact information that can subsequently be exported to your CRM or lead management system. I’d like to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation tool, but that is the closest any other optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also You ‘ve identified and start monitoring that reports back together with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
This sort of aggressive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help ways for you to gain an SEO edge. Google Adwords Live Chat
Along with the SEO performance of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
Keyword Advertisement History will show you, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a key word being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some niche market of the larger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it shows the History of a particular domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your competitors (or larger players in your market ) and which ones that they attempted and left (which may be ones for you to prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, search volume, and you can also exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Google Adwords Live Chat
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of domain name, keyword collection, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Google Adwords Live Chat