Intro Google Adwords Seo Tool
SpyFu is among the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy application options . Google Adwords Seo Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. The five keywords I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to find associated search results and vulnerable competition websites.
After running searches on my five test terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, ranking history, traffic, key word group, and SERP analysis. That’s only for one keyword query, revealing SpyFu does the most granular investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Adwords Seo Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you can also see a graph which goes over a period of a few years demonstrating that the overall number of keywords being bid on by all three websites. You can also rollover the graph to find keywords specific to just two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of this graph. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click on the natural tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you an notion of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Adwords Seo Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same manner You enter a location, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is available and that site’s monthly ad budget that can then be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless businesses. Users can download the templates from the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and begin tracking that reports back with domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, picked up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
This Type of analysis is another area where SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument quickly built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways for one to gain an SEO advantage on your competitors. Google Adwords Seo Tool
Together with the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Advertisement History
Ad History will show you, via color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domainname.
This instrument is useful in looking at keywords Which Have Been effective for Your opponents (or bigger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to avoid from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter look volume, by CPC, and you can exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Google Adwords Seo Tool
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of comparison search results , keyword collection, backlink, and domain combined with boundless data export. The performance that you get with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for ad hoc research that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed on its pricing since our initial inspection, making it attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the amount of data that They provide (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way into my arsenal on just about Each project. Google Adwords Seo Tool