Introduction Google Adwords Spy
SpyFu is among the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy application options along with their very own keyword research tool. Google Adwords Spy
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see results differed between each of my opponents. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) and to find related search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That’s only for one key word query, showing SpyFu does arguably the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received the same level of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Google Adwords Spy
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years demonstrating that the overall number of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to only 2 of those sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click, towards the right of the chart. You can view and download those key words for your use. As you can see I am on the ads tab however, the options are similar once you click on the organic tab (on the upper box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords Spy
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of this table are the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts exactly the same manner You enter a place, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly advertising budget and contact information that is available that can subsequently be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin ongoing monitoring that reports back with domain rankings and keyword position changes and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run either a report or a monthly report.
This Type of competitive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature that helps ways to gain an SEO advantage. Google Adwords Spy
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this stage, you can view sections visitors, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars, how often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic consistent then it’s possible to look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domainname.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your market ) and which ones they attempted and left (which could be ones for you to prevent from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can filter look volume, by CPC as you can see, and you can exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Google Adwords Spy
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an unlimited number of comparison search results name, key word collection, backlink, and domain combined with data export. The functionality you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword study.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed its pricing.
I find that their tools pretty useful for search that is competitive. I don’t use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Google Adwords Spy