Background Google Adwords Spy Tool
SpyFu is among the more feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy application choices alongside their keyword search tool. Google Adwords Spy Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe results differed between every one of my opponents. The five keywords that I used were pcmag marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
After running searches I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That is just for a single key word showing how SpyFu will the most granular deep-dive research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I got the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu focuses on monthly price, which may or might not be important to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Adwords Spy Tool
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a period of a few years showing that the overall number of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of those sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those keywords for your own use. As you can see I’m on the advertisements tab however, the options are similar when you click the natural tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Adwords Spy Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you have researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same manner as a search: You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site ad budget and contact information that is available that may be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The system also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start tracking that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a report.
This Type of aggressive analysis is just another area where SpyFu stands out, since it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization that revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help ways for one to gain an SEO advantage on the competition. Google Adwords Spy Tool
With the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see search-engine behaviour traffic, and segments.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It reveals a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this key word”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that advertisement copy technique to a market of that larger keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History History of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which could be ones that you prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Google Adwords Spy Tool
Pricing and Strategies
As I said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans have an infinite number of key word, keyword group , domain, backlink, and competitor/domain comparison search results along with data export. The functionality you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument even more appealing for study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing because our review, making it even more attractive to SMBs.
I find their tools pretty helpful for aggressive search. I do not use Their Keyword Smart Search as explained above but the amount of data which They give (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Every undertaking. Google Adwords Spy Tool