Introduction Google Adwords
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Google Adwords
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started from the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see results differed between each of my competitors. Were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s just for one key word question, revealing how SpyFu will arguably the most granular investigation into key word data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Google Adwords
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating the general number of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to just two of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable when you click the organic tab (on the upper box, the natural one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Adwords
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with this site advertising budget and accessible contact information that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in hundreds of industries. Users may download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and greatest example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing tracking that keyword position changes and reports back with weekly domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name choose if to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, then was given the option to run a one time report or a report.
That Type of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways for you to gain an SEO advantage. Google Adwords
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can see time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
Advertisement History will show you, via coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Normally, if you see a key word being promoted on by a fantastic PPC advertiser consistent then you can look to apply that ad copy technique to a market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Key word history of a domain.
This instrument is useful in looking Your competitors (or larger players on your market ) and which ones they tried and abandoned (which may be ones for you to avoid out of the gate). All this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Google Adwords
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs have an infinite number of keyword, keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find their tools helpful for research that is competitive. I don’t use Their own Keyword Smart Search explained above but the amount of data which They provide (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every project. Google Adwords