Intro Google Adwords Tool
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices . Google Adwords Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to observe results differed between every one of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s only for one key word question, revealing how SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Adwords Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 websites. You may also rollover the chart to see key words specific to just two of the sites if you feel the 3rd website might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab however, the choices are similar when you click the natural tab (on the upper box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Adwords Tool
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the table you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner as a keyword search: You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with the monthly advertising budget and contact information that can be exported to your CRM or lead management system of this site. I’d love to view SpyFu go a step further with this and integrate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest any optimization product that I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users can download the templates in the SpyFu site and upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There’s also You start ongoing tracking that reports back together with domain rankings and keyword position changes and’ve identified. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring report.
That Type of competitive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature that will help ways to gain an SEO edge. Google Adwords Tool
With the SEO functionality of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
Keyword Ad Background will show you, via colour coded bars often the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some market of that larger keyword. If I were advertising for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your competitors (or larger players on your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume, as you can see, and you might also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a search tool. Google Adwords Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans come with an infinite number of competitor/domain comparison search results name, key word, keyword group, backlink, and domain name along with data export. The performance you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed its pricing since our initial review, making it even more attractive to SMBs.
I find their tools pretty useful for research. I do not use Their own Keyword Smart Search as described above but the number of information which They give (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way into my arsenal on just about Each project. Google Adwords Tool