Introduction Google Analytics Competitor Analysis
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options . Google Analytics Competitor Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, however I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my competitors. The five key words that I used were IT consultant , electronic marketing, online shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor sites.
I found that, after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single keyword revealing SpyFu does arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got exactly the same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Google Analytics Competitor Analysis
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you may also see a graph which goes back over a period of a couple years showing the overall number of key words being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only two of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the advertisements tab but the choices are similar once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Analytics Competitor Analysis
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the key words you have researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the table you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way as a search: You enter a place, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and contact information that can then be exported to your CRM or lead management system. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest any additional optimization product I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups in countless businesses. Users can download the templates in the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing monitoring that reports back together with domain rankings and keyword position changes. I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a recurring report.
That sort of aggressive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO edge. Google Analytics Competitor Analysis
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view search-engine behaviour visitors, and sections.
Keyword Advertisement History
You will be shown by keyword Ad History, via color coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to a market of that keyword. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This instrument is useful in looking at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones they attempted and left (which may be ones that you avoid from the gate). All of this presumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume, as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Google Analytics Competitor Analysis
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs come with an infinite number of competitor/domain comparison search results , key word, keyword group, backlink, and domain combined with boundless data export. The performance you receive with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing because our initial review, making it even more attractive to SMBs.
I find that their tools pretty helpful for research that is competitive. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) in the price points that they provide is very A wonderful combination. SpyFu makes its way Every project. Google Analytics Competitor Analysis