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SpyFu is one of the more feature rich tools, but likely has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Google Analytics Competitors
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see outcomes differed between each of my competitors. Were internet shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers such as PCMag) and to find related search results and vulnerable competition websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for one keyword revealing how SpyFu will arguably the most granular deep-dive research into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I got the exact same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this regard. SpyFu focuses on price, which may or may not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Google Analytics Competitors
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you may also see a graph which goes back over a span of a few years demonstrating that the overall amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to just two of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Analytics Competitors
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the desk are either the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can then add chosen key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the same way as a key word search: You enter a place, businesses and key words, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with this site’s monthly advertising budget and accessible contact information that may be exported into direct management system or your CRM. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . The templates can be downloaded by users in the SpyFu site and then upload into a AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin continuing monitoring that keyword ranking changes and reports back together with domain positions and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a monthly report.
This sort of analysis that is aggressive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways to acquire an SEO edge. Google Analytics Competitors
Together with the SEO performance of its product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can see search-engine behaviour traffic, and sections.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through coded bars often the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of the key word”, plain and simple. Typically, if you see a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a particular domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones they attempted and left (which may be ones that you avoid out of the gate). All of this presumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Google Analytics Competitors
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of backlink name, key word collection, domain name, and comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for keyword study that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing because our inspection, making it attractive to SMBs.
I find that their tools helpful for competitive search. I don’t use Their Keyword Smart Search much as explained above but the number of information which They give (in a simple fashion) at the price points they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Google Analytics Competitors