Intro Google Competition
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . Google Competition
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between every one of my competitors. The five key words I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word revealing SpyFu does the most granular investigation into key word data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received the same level of cost breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both provide a much more detailed breakdown in this regard. SpyFu targets price, which may or may not be significant to your business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Competition
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 websites. For the PPC version you can also find a graph which goes back over a span of a couple years showing the overall number of keywords being bid on by all three sites. You can also rollover the graph to find key words specific to only 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I am on the ads tab however, the choices are comparable once you click on the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Competition
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same way You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site advertising budget and contact information that is accessible that may subsequently be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates from the SpyFu website and then upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start ongoing monitoring that reports back with domain rankings and keyword position changes. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring monthly report.
This sort of competitive analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool built an interactive data visualization which revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps unearth ways for one to acquire an SEO edge on your competitors. Google Competition
With the SEO performance of its primary Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day visitors sections, and behavior.
Keyword Ad History
You will be shown by Advertisement History, through colour bars, how often the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or larger players on your niche) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter search volume, from CPC as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Google Competition
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an infinite number of key word group , domain name, backlink, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more appealing for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Plan provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing.
I find their tools pretty helpful for search. I do not use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Google Competition