Intro Google Competitive Analysis
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options . Google Competitive Analysis
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe outcomes differed between every one of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for one keyword query, showing SpyFu will the most granular deep-dive investigation into key word data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Google Competitive Analysis
With SpyFu Kombat you can look at overlapping and website Certain key words To get up to 3 sites. For the PPC version you can also see a chart which goes over a period of a couple years demonstrating that the general amount of key words being bid on by all three sites. You may also rollover the graph to see keywords specific to only 2 of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Competitive Analysis
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can then add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner You enter keywords and businesses, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that website’s monthly ad budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users may download the templates from the SpyFu website and upload into a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new project. It is the only and best case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start tracking that reports back together with domain positions and keyword position changes. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords chose up to five competitors’ URLs, then was given the choice to run either a report or a monthly report.
This sort of competitive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument quickly built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to gain an SEO edge on the competition. Google Competitive Analysis
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Advertisement History, via color coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of this key word”, plain and simple. Typically, if you find a key word being advertised on by a fantastic PPC advertiser consistent you can look to apply that ad copy technique to some niche market of the keyword that is larger. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domainname.
This instrument is useful in looking at keywords that have been successful for Your competitors (or larger players in your market ) and which ones that they attempted and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter look volume, from CPC as you can see, and you can also exclude key words.
For me, I would rather use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Google Competitive Analysis
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of key word collection , domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance that you receive with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools useful for research. I don’t use Their own Keyword Smart Search which They give (in a simple fashion) in the price points they provide is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Google Competitive Analysis