Background Google Competitor Search Engine
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword search tool. Google Competitor Search Engine
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how results differed between each of my opponents. Were electronic marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword query, revealing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Google Competitor Search Engine
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For your PPC version you may also see a graph which goes back over a span of a few years showing the overall number of keywords being bid on by all three sites. You may also rollover the graph to find keywords specific to just 2 of those websites if you feel the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. You can see and download those key words for your use. As you can see I’m on the ads tab but the choices are similar when you click on the organic tab (on the upper box, the natural one on the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Competitor Search Engine
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the keyword you have researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same way You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site advertising budget and accessible contact information that can then be exported into your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in hundreds of businesses. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also Keywords youbegin continuing tracking that keyword position changes and reports back together with domain rankings and’ve identified. I was also able to prepare custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, and then was given the choice to run a one time report or a report.
That sort of analysis that is competitive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument immediately built an interactive information visualization that revealed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for you to acquire an SEO advantage. Google Competitor Search Engine
With the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of different websites. Through this platform, you can view segmentsvisitors, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, via color bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent you can look to employ that ad copy technique to a niche market of the bigger keyword. If I had been advertising for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the Keyword history of a domainname.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones that they tried and abandoned (which could be ones for you to prevent from the gate). All of this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Google Competitor Search Engine
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All plans come with an infinite number of backlink , key word, keyword collection, domain, and comparison search results combined with unlimited data export. The functionality that you get with SpyFu for the price is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more appealing for ad hoc study.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find that their tools pretty useful for search that is competitive. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points they provide is very A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Google Competitor Search Engine