Intro Google Competitors List
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices . Google Competitors List
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to see how outcomes differed between every one of my opponents. The five key words I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor sites.
After conducting searches in my five test terms, I discovered that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That is just for a single keyword query, showing how SpyFu does the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the exact same level of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Pro both offer a much more detailed breakdown in this respect. SpyFu targets monthly cost, which might or may not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Google Competitors List
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 sites. For your PPC version you can also find a graph which goes back over a span of a few years showing the general number of keywords being bid on by all 3 sites. You can also rollover the chart to find keywords specific to only two of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Keywords in whatever bucket you click, to the right of the graph. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab but the choices are comparable once you click on the organic tab (on the top box, the natural one on the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Competitors List
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the keyword you have researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter industries and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that may be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. Users may download the templates from the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin tracking that keyword ranking changes and reports back with weekly domain positions. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one time report or a report.
That Type of analysis that is competitive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization that revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO advantage on your competitors. Google Competitors List
Together with the SEO performance of its main Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by keyword Ad History, through color bars, how often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Normally, if you find a key word being advertised on by a fantastic PPC advertiser persistent then you can look to employ that advertisement copy technique to a market of the keyword. If I were advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for that main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a domainname.
This instrument is useful in looking Your competitors (or larger players in your market ) and which ones they attempted and left (which could be ones for you to avoid from the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, search volume as you can see, and you might also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a keyword search tool. Google Competitors List
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of domain name, keyword, keyword group, backlink, and competitor/domain comparison search results along with boundless data export. The functionality you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword study.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing.
I find that their tools pretty useful for aggressive research. I do not use Their own Keyword Smart Search which They provide (in a simple fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Google Competitors List