Background Google Keyword Analyser
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu provides SEO and PPC spy tool options along with their own search tool. Google Keyword Analyser
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in during SpyFu, but I started from the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. Were pcmag marketing, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for one keyword revealing SpyFu does arguably the most granular investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same level of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Analyser
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating the general number of keywords being bid on by all 3 sites. You can also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar once you click the natural tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to look in if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Analyser
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the same way as a search: You enter industries and keywords, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with that site advertising budget and contact information that is available that may subsequently be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and incorporate its own SEO lead lists straight with a stage such as Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in countless industries. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin continuing tracking that reports back together with domain rankings and keyword position changes. I was able to set up custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords picked up to five opponents’ URLs, then was given the option to run a one-off report or a monthly report.
That Type of analysis that is aggressive is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool immediately built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways to gain an SEO edge on your competitors. Google Keyword Analyser
With the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Keyword Advertisement Background will show you, through colour bars frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it is fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to some market of the keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones that they attempted and left (which may be ones that you prevent out of the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, by CPC, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a search tool. Google Keyword Analyser
Pricing and Plans
As I said, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an unlimited number of key word collection name, domain, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools useful for research that is competitive. I do not use Their own Keyword Smart Search described above but the number of data which They provide (in a simple fashion) in the price points that they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Every undertaking. Google Keyword Analyser