Background Google Keyword Analyser Tool
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Google Keyword Analyser Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing primarily on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to observe results differed between each of my competitors. The five keywords that I used were digital advertising pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competition websites.
I found that after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word query, showing how SpyFu does the most granular investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I received exactly the same degree of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a more comprehensive breakdown in this regard. SpyFu focuses on cost, which may or may not be important to your business. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Keyword Analyser Tool
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you may also find a chart which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 websites. You can also rollover the graph to find keywords specific to just 2 of those sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a good barometer to look in if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Analyser Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same way as a search: You enter industries and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with that website’s monthly ad budget and available contact information that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . Users can download the templates from the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You start continuing tracking that reports back together with domain positions and keyword position changes and’ve identified. Using the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run a one time report or a monthly report.
This sort of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization which showed where PCMag key words overlapped with our competitors. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to gain an SEO edge. Google Keyword Analyser Tool
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of websites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Ad Background will show you, via color bars frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the advertisement history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to some market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a particular domainname.
This tool is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players on your niche) and which ones that they attempted and left (which may be ones that you avoid from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a search tool versus a keyword search tool. Google Keyword Analyser Tool
Pricing and Plans
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All programs have an infinite number of key word, keyword collection name, domain name, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has really slashed on its pricing because our initial review, making it even more attractive to SMBs.
I find their tools useful for research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they provide is very A combination that is nice. SpyFu makes its way Every undertaking. Google Keyword Analyser Tool