Introduction Google Keyword Analyzer
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own keyword research tool. Google Keyword Analyzer
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my opponents. Were internet shopping , electronic marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing SpyFu will arguably the most granular investigation into key word data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got exactly the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu focuses on monthly cost, which might or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Analyzer
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 websites. For your PPC version you may also see a graph which goes back over a span of a few years demonstrating that the general number of key words being bid on by all 3 websites. You can also rollover the chart to see key words specific to just two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. It is possible to view and download those key words for your use. As you can see I’m on the ads tab however, the choices are similar when you click the natural tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Keyword Analyzer
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This acts the exact same manner You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site ad budget that can then be exported into your CRM or lead management system. I’d love to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and upload to an AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
This sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization which showed where PCMag’s top key words overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways to acquire an SEO edge. Google Keyword Analyzer
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of websites. Through this stage, you can see on-page behavior , time-of-day visitors, and sections.
Keyword Advertisement History
Advertisement History will show you, via colour coded bars frequently the Key words appeared in a domain PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a fantastic PPC advertiser consistent then it’s possible to look to employ that advertisement copy technique to a market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a domain.
This instrument is useful in looking Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which may be ones that you prevent out of the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter look volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research instrument versus a keyword search tool. Google Keyword Analyzer
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All programs have an infinite number of keyword, keyword group name, domain name, backlink, and comparison search results combined with unlimited data export. The functionality that you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty useful for aggressive research. I do not use Their Keyword Smart Search explained above but the amount of data that They give (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Google Keyword Analyzer