Introduction Google Keyword Analyzer Tool
SpyFu is among the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options . Google Keyword Analyzer Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how results differed between every one of my opponents. The five keywords that I used were digital advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (such as publishers such as PCMag) and to find related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single keyword question, revealing how SpyFu does the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Analyzer Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a few years showing that the general number of key words being bid on by all three websites. You may also rollover the graph to find keywords specific to only two of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click. You can view and download those key words for your own use. As you can see I am on the ads tab however, the choices are similar once you click the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of what of the larger sites are more into the PPC or SEO side of things which can be a good barometer to look in if you chance to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Google Keyword Analyzer Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of the desk you can subsequently add chosen keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with targeted lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the exact same way You enter key words and industries, a place, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this website’s monthly advertising budget and contact information that is available that may subsequently be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any other optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups . The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The platform also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest example in this roundup of SEO-focused PM.
There is also You start monitoring that keyword ranking changes and reports back together with weekly domain rankings and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
This sort of analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage on your competitors. Google Keyword Analyzer Tool
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can view time-of-day traffic, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, via colour bars frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information up front.
So it is fairly straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to apply that ad copy technique to some market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look at keywords that have been effective for Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter by CPC, look volume, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a research tool. Google Keyword Analyzer Tool
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of keyword, keyword group , domain, backlink, and comparison search results combined with data export. The functionality you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed on its pricing.
I find that their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they provide is very A nice combination. SpyFu makes its way Each undertaking. Google Keyword Analyzer Tool