Introduction Google Keyword Builder
SpyFu is one of the feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices along with their very own keyword research tool. Google Keyword Builder
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to see how results differed between each of my competitors. Were internet shopping marketing, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
After running searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for one keyword revealing SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Google Keyword Builder
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also see a chart which goes back over a span of a few years demonstrating the general number of key words being bid on by all three sites. You may also rollover the chart to see key words specific to only two of those websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable when you click the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Keyword Builder
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add chosen key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same manner as a search: You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that site ad budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and greatest case in this roundup of SEO-focused PM.
There is also You start tracking that keyword ranking changes and reports back together with weekly domain positions and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, then was given the option to run a one-off report or a recurring monthly report.
That sort of aggressive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument immediately built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help ways to acquire an SEO advantage. Google Keyword Builder
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad History, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to some niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a particular domain.
This instrument is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones that they tried and left (which may be ones that you avoid out of the gate). All this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, look volume, as you can see, and you can also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a competitive research instrument versus a search tool. Google Keyword Builder
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of backlink , key word collection, domain, and competitor/domain comparison search results along with data export. The functionality that you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more attractive for keyword research that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find that their tools pretty helpful for search that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they provide is quite A nice combination. SpyFu makes its way Every undertaking. Google Keyword Builder