Background Google Keyword Checker
SpyFu is among the feature rich tools, but has the Attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their own search tool. Google Keyword Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the same set of five Key words to see how outcomes differed between every one of my competitors. Were internet shopping , digital advertising, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that, after conducting searches on my five test terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for one keyword revealing how SpyFu does the most granular research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I got the same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru both offer a more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Google Keyword Checker
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 websites. For the PPC version you can also find a graph which goes back over a span of a few years demonstrating that the general amount of keywords being bid on by all 3 websites. You may also rollover the graph to see key words specific to just two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of the other sites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Keyword Checker
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the table you can subsequently add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter a location, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that can be exported to your CRM or direct management system. I’d love to view SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for key word groups . Users may download the templates in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back with domain positions. I was able to set up custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
That Type of analysis that is aggressive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool immediately built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways for you to acquire an SEO edge. Google Keyword Checker
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of sites. Through this platform, you can view sections , time-of-day visitors, and on-page behavior.
Keyword Ad History
You will be shown by keyword Advertisement History, via coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It shows a year’s worth of data and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser persistent it’s possible to look to employ that advertisement copy technique to a market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the Key word history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter by CPC, search volume, as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a research tool. Google Keyword Checker
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of domain name, key word collection, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has really slashed on its pricing since our inspection, making it all the more attractive to SMBs.
I find their tools useful for aggressive search. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Every undertaking. Google Keyword Checker