Introduction Google Keyword Competition Checker
SpyFu is one of the feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their own research tool. Google Keyword Competition Checker
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Keywords to see outcomes differed between every one of my competitors. The five keywords I used were pcmag, digital advertising, online shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition sites.
After running searches on my five evaluation terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, showing SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Competition Checker
With SpyFu Kombat you can look at overlapping and website key words For up to 3 websites. For the PPC version you may also see a chart which goes back over a span of a few years showing that the overall amount of key words being bid on by all three sites. You can also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the organic tab (on the upper box, the organic one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things which can be a fantastic barometer to check at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Keyword Competition Checker
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of this desk you can then add selected keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter key words and businesses, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and available contact information that can be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless businesses. The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin tracking that reports back together with weekly domain positions and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
This sort of analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for you to gain an SEO edge on the competition. Google Keyword Competition Checker
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of websites. Through this platform, you can view on-page behavior traffic, and sections.
Keyword Advertisement History
Keyword Advertisement Background will show you, via colour bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 through the Bonus History Button and reveals a year’s worth of data.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the ad history of this key word”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that ad copy technique to some market of the larger keyword. If I were advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones that they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter from CPC, look volume as you can see, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a keyword research tool. Google Keyword Competition Checker
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an infinite number of domain, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The performance you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc research that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find that their tools useful for search that is competitive. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is very A nice combination. SpyFu makes its way Every project. Google Keyword Competition Checker