Intro Google Keyword Competition Research Tools
SpyFu is among the more feature rich tools, but likely has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options along with their very own search tool. Google Keyword Competition Research Tools
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. The five keywords I used were IT consultant marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the last year. I received the exact same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the keyword results was the SERP analysis. This broke down every URL in the search results page, even though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Competition Research Tools
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also see a graph which goes back over a span of a few years showing the general number of key words being bid on by all 3 websites. You may also rollover the chart to see key words specific to only two of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I am on the advertisements tab however, the options are comparable when you click on the organic tab (on the upper box, the natural one at the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC advertisement budget should also give you an idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Competition Research Tools
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This essentially acts the exact same manner You enter businesses and keywords, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that may then be exported into your CRM or direct management system. I’d like to view SpyFu go a step further with this and incorporate its SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and start tracking that keyword position changes and reports back together with weekly domain positions. Utilizing the webpage, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name choose whether or not to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the option to run a one time report or a recurring monthly report.
That sort of aggressive analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that helps ways for you to acquire an SEO advantage on your competitors. Google Keyword Competition Research Tools
With the SEO functionality of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can see behavior , time-of-day visitors, and segments.
Keyword Advertisement History
Keyword Advertisement History will show you, through color coded bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the ad history of this key word”, plain and simple. If you find a key word being advertised on by a good PPC advertiser persistent it’s possible to look to apply that ad copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look Your opponents (or larger players on your market ) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you might also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a research tool. Google Keyword Competition Research Tools
Pricing and Plans
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of keyword group name, domain, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study.
That’s not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed on its pricing.
I find that their tools pretty useful for search that is competitive. I don’t use Their own Keyword Smart Search described above but the number of data which They give (in a straightforward fashion) in the price points they provide is quite A combination that is wonderful. SpyFu makes its way Every project. Google Keyword Competition Research Tools