Intro Google Keyword Competition Tool
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application options . Google Keyword Competition Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my competitors. The five key words that I used were digital advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
After running searches I discovered that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s just for a single key word question, revealing how SpyFu will the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I received the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Google Keyword Competition Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also see a chart which goes over a period of a couple years showing the overall number of keywords being bid on by all 3 sites. You may also rollover the chart to see keywords specific to just two of the sites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click, to the right of this graph. You can see and download those key words for your own use. As you can see I am on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things that may be a good barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Keyword Competition Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner You enter a location, key words and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this website’s monthly ad budget and contact information that may be exported into your CRM or lead management system. I’d like to view SpyFu go a step farther with this and integrate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that’s the closest any other optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin continuing monitoring that reports back together with domain positions and keyword position changes and’ve identified. I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a one time report or a recurring monthly report.
That Type of analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument quickly built an interactive information visualization that revealed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that helps unearth ways for one to acquire an SEO advantage. Google Keyword Competition Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day visitors, sections, and on-page behavior.
Keyword Ad History
Advertisement History will show you, through coded bars often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of this key word”, plain and simple. If you find a key word being promoted on by a fantastic PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a particular domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter by CPC, search volume as you can see, and you might also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword research tool. Google Keyword Competition Tool
Pricing and Strategies
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an unlimited number of competitor/domain comparison search results , key word collection, backlink, and domain name along with boundless data export. The functionality you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for ad hoc keyword study.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find that their tools pretty helpful for aggressive search. I do not use Their own Keyword Smart Search as explained above but the number of data which They give (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Every project. Google Keyword Competition Tool