Intro Google Keyword Discovery Tool
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options along with their own keyword research tool. Google Keyword Discovery Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its ad hoc research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to see results differed between each of my opponents. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I found that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one keyword showing how SpyFu does arguably the most granular research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the key word in the last year. I received the same degree of price breakdown when I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Discovery Tool
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For the PPC version you may also find a graph which goes over a span of a couple years demonstrating the general number of key words being bid on by all three websites. You may also rollover the graph to see keywords specific to only 2 of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It is going to also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are comparable once you click on the organic tab (on the upper box, the organic one on the underside shows you total organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Google Keyword Discovery Tool
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists segment with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the exact same way as a key word search: You enter keywords and businesses, a place, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and accessible contact information that may subsequently be exported into your CRM or direct management system of this site. I’d love to see SpyFu go a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are keyword in countless industries. Users may download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that keyword ranking changes and reports back with domain positions. Using the tab, I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords picked up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the instrument built an interactive information visualization which revealed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways for you to acquire an SEO edge. Google Keyword Discovery Tool
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ internet analytics. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad Background will show you, through colour coded bars often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It reveals a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the ad history of this key word”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to a niche market of that keyword that is bigger. If I were advertising for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a particular domainname.
This tool is useful in Taking a Look Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones that you prevent from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter search volume, by CPC, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a search tool. Google Keyword Discovery Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of domain, key word group, backlink, and comparison search results along with data export. The performance that you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has actually slashed on its pricing because our inspection, which makes it even more attractive to SMBs.
I find that their tools pretty useful for research. I do not use Their Keyword Smart Search explained above but the number of data that They provide (in a simple fashion) in the price points they provide is very A nice combination. SpyFu makes its way Each project. Google Keyword Discovery Tool