Intro Google Keyword Estimator Tool
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application options . Google Keyword Estimator Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the same set of five Keywords to observe results differed between every one of my competitors. The five key words that I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (including publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches in my five test terms, I found that SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much money a key word is worth. After searching”digital advertising,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword revealing SpyFu will arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I received exactly the exact same level of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Google Keyword Estimator Tool
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For your PPC version you may also see a graph which goes over a span of a few years demonstrating that the general amount of key words being bid on by all 3 websites. You may also rollover the chart to find key words specific to just 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab but the options are similar once you click the natural tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Google Keyword Estimator Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this desk you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts the exact same manner as a search: You enter a place, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of URL leads with that site advertising budget and contact information that is available that can be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation instrument, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword . Users can download the templates in the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best case in this roundup of built-in, SEO-focused PM.
There is also You ‘ve identified and begin tracking that reports back with domain rankings and keyword ranking changes. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, and then was given the choice to run a one time report or a recurring report.
This sort of analysis that is competitive is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature which will help ways for you to gain an SEO edge on the competition. Google Keyword Estimator Tool
Together with the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this stage, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
Ad Background will show you, via color bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it’s fairly straightforward, which is exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being promoted on by a PPC advertiser that is good consistent then you can look to employ that ad copy technique to some market of that larger keyword. If I had been advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it reveals the Keyword history of a particular domain.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent out of the gate). All this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, search volume, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword research tool. Google Keyword Estimator Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of backlink name, key word, keyword group, domain, and comparison search results combined with data export. The performance you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword study.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing because our initial review, which makes it attractive to SMBs.
I find their tools pretty useful for competitive search. I do not use Their Keyword Smart Search which They give (in a straightforward fashion) at the price points that they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Each project. Google Keyword Estimator Tool