Introduction Google Keyword Explorer
SpyFu is one of the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options along with their own keyword search tool. Google Keyword Explorer
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we are focusing on its ad hoc research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, however I began from the Keyword Research tab.
When I used the same set of five Keywords to see how results differed between every one of my competitors. The five keywords I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competitor websites.
I discovered that, after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for one keyword showing SpyFu does the most granular deep-dive investigation into data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got exactly the same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro both offer a more detailed breakdown in this respect. SpyFu targets monthly price, which may or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital marketers and advertisers, SpyFu is a gold mine. Google Keyword Explorer
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you may also find a chart which goes back over a period of a few years demonstrating the general number of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar when you click on the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you an notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Explorer
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of the table are the keyword you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the same way as a search: You enter a location, key words and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that website’s monthly ad budget that can be exported to your CRM or lead management system. I’d love to view SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start tracking that keyword position changes and reports back together with weekly domain positions. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, then was given the option to run a one-off report or a recurring report.
This sort of analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool quickly built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help ways for one to acquire an SEO edge on the competition. Google Keyword Explorer
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the internet analytics of websites. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Ad History will show you, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of data up front.
So it is pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this key word”, plain and simple. Normally, if you see a keyword being advertised on by a PPC advertiser persistent then it’s possible to look to apply that advertisement copy technique to some market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All of this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter from CPC, search volume, as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Google Keyword Explorer
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of key word collection , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc keyword research.
That’s not to mention SpyFu does not cap anything. The Basic Plan provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed its pricing.
I find that their tools pretty helpful for competitive search. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every undertaking. Google Keyword Explorer