Background Google Keyword Finder
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool options . Google Keyword Finder
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing primarily on its own ad hoc lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my opponents. The five keywords I used were online shopping advertising, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital advertising,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s just for a single keyword question, showing how SpyFu will the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received the exact same degree of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price per day, daily investigation volume, difficulty score, and more.
In the bottom of the key word results was that the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Pro equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly price, which may or may not be significant to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO tool user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Google Keyword Finder
With SpyFu Kombat you can look at overlapping and website specific keywords For up to 3 sites. For the PPC version you can also see a graph which goes back over a period of a couple years demonstrating that the general number of keywords being bid on by all 3 websites. You can also rollover the chart to see keywords specific to just two of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click the organic tab (on the upper box, the organic one on the bottom shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Finder
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this desk you can subsequently add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This basically acts exactly the exact same manner as a key word search: You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that site’s monthly ad budget and contact information that can then be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest any additional optimization product that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in countless businesses. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back with weekly domain positions. Using the tab, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
That sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool quickly built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which helps ways to gain an SEO edge. Google Keyword Finder
Together with the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view segmentsvisitors, and search-engine behaviour.
Keyword Ad History
Ad Background will show you, via coded bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you see a key word being advertised on by a fantastic PPC advertiser persistent then it’s possible to look to apply that ad copy technique to a niche market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History Is like Keyword Ad History except it reveals the Key word history of a particular domain.
This instrument is useful in looking Your competitors (or larger players in your niche) and which ones they attempted and left (which could be ones for you to avoid from the gate). All of this assumes the domain you are currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter look volume, by CPC, and you might exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a search tool. Google Keyword Finder
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of key word, keyword collection domain name, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing.
I find that their tools useful for competitive search. I do not use Their own Keyword Smart Search explained above but the amount of information that They give (in a straightforward fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Each undertaking. Google Keyword Finder