Background Google Keyword Ideas
SpyFu is among the more feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application choices alongside their very own keyword research tool. Google Keyword Ideas
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but with this review we’re focusing primarily on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. Were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that after conducting searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for one key word query, showing how SpyFu does the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro equally offer a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or might not be significant to your small business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Google Keyword Ideas
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 sites. For the PPC version you can also see a graph which goes over a span of a couple years showing that the overall number of keywords being bid on by all three sites. You may also rollover the graph to find key words specific to just 2 of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the chart. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar once you click the organic tab (on the upper box, the natural one at the underside shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Google Keyword Ideas
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of this desk are either the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner as a search: You enter a place, key words and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that can be exported to your CRM or direct management system of that site. I’d love to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly with a stage like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for key word groups . Users may download the templates from the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose Keywords youbegin monitoring that reports back together with domain rankings and keyword position changes and’ve identified. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the option to run a report or a recurring monthly report.
That sort of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool built an interactive data visualization that showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This research breakdown is just another feature which will help ways to gain an SEO edge. Google Keyword Ideas
Together with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other websites. Through this stage, you can view time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad History, through color coded bars, how often the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It shows a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a fantastic PPC advertiser persistent you can look to apply that advertisement copy technique to some niche market of that keyword that is larger. If I had been advertising for”hotels in Oklahoma” I might pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a particular domainname.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players on your market ) and which ones that they tried and left (which could be ones for you to prevent from the gate). All of this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter from CPC, search volume as you can see, and you can also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a research tool. Google Keyword Ideas
Pricing and Strategies
Since I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an infinite number of competitor/domain comparison search results name, keyword, keyword collection, backlink, and domain name along with boundless data export. The functionality you receive with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the unlimited search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has actually slashed its pricing.
I find that their tools useful for research that is competitive. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way Every undertaking. Google Keyword Ideas