Intro Google Keyword Planner
SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Google Keyword Planner
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Keywords to see results differed between each of my opponents. The five keywords that I used were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) and to discover related search results and vulnerable competition websites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word showing how SpyFu will the most granular investigation into data of the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the last year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Google Keyword Planner
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 websites. For your PPC version you can also find a graph which goes over a period of a couple years showing the general number of keywords being bid on by all 3 websites. You may also rollover the chart to see key words specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of this graph. It is possible to view and download those keywords for your own use. As you can see I am on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Google Keyword Planner
Keyword Management and Reports
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can then add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts exactly the same way as a keyword search: You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with that site ad budget and contact information that may be exported into your CRM or direct management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users may download the templates in the SpyFu site and then upload to an AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin ongoing tracking that reports back with domain rankings and keyword ranking changes. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the choice to run either a report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways to gain an SEO edge. Google Keyword Planner
With the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior.
Keyword Advertisement History
Advertisement Background will show you, through color bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It extends back to 2006 via the Bonus History Button and reveals a year’s worth of data up front.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is good persistent then you can look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History is similar to Keyword Advertisement History Keyword history of a particular domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones for you to prevent out of the gate). All of this assumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a search tool. Google Keyword Planner
Pricing and Strategies
Since I said, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of keyword, keyword collection domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed on its pricing.
I find their tools useful for research. I don’t use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they give is very A nice combination. SpyFu makes its way into my arsenal on just about Every project. Google Keyword Planner